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Complete guid for
Selling Online in India
Introduction
The growth of E-Commerce in India is booming, with the evolution of 4G and the Digital India movement creating a huge spike in smartphone users. It is estimated that by 2021 there will be over 829 million smartphone users in India & year on year, our e-commerce growth rate will be at 51%.
Since the pandemic, the stores’ footfall has completely converted into website traffic and almost every retailer today is ready to make the switch to digital mediums and e-commerce platforms.
To Sell Your products online,there are two ways to do so:
- Selling on Marketplace
- Building your ecommerce website
Most of the brands prefer to have 1 leg in each model to generate better revenue.
Selling On Marketplace
Online marketplaces such as Websites & Apps are platforms for 3rd party vendors to sell their products.
This is not only beneficial from a customer standpoint where they get to compare and choose between products from multiple brands but is also advantageous for the sellers.
The sellers cannot benefit from the market place if they do not have their website to showcase their products. This gives a flexible market opportunity at a relatively lower cost.
Though marketplaces charge commission and have a fixed fee structure associated with selling products, they take away the burden of shipping, delivering, payments from the sellers, and open doors to a huge customer base right from the onset of their business. Generally, these marketplaces have millions of visitors coming to check their products and the sellers can leverage this customer base into exponential sales easily.
